Facebook has become a way of life for almost all of us. Some
people can't even live without
logging into Facebook, chatting with friends, share some gossips or even
commenting on posts and photos. Well, that’s how Facebook has become a very
close buddy for each and everyone. Wise marketers found a way to advertise
through Facebook where they made billions of people to talk about their brand.
Relatively, Facebook ds are cost effective compared with other media such as TV
or Radio or even Press. If you're new to Facebook Ads, this blog post would be
helpful.
Facebook Ads are usually placed in the right sidebar of the homepage, or
on Facebook profile pages and even fan pages, under a “Sponsored” header. Following are some Ads I came
across when I was browsing through my favourite page, "Nutella".
Anyway, now you know what a Facebook Ad is. As you could see, there are 3
main parts of a Facebook Ad. They are namely; the image (100px * 72px),
headline (maximum 25 characters) and text or the body (maximum 90 characters).
To make your Facebook Ad more appealing, you should pay more attention to the
image you’re uploading. It should be attractive enough to be clicked immediately
when someone sees the Ad. At the same time it should be relevant for the
content of Ad as well. When choosing your heading, you should be more careful
too. It should not be too generalized.
For an example, if you’re advertising for a Boutique selling dresses for
plus-sized women, rather than putting the name of the shop as the title,
putting something like, “Being FAT is SEXY” will be more appealing and
creative. Further when, creating the body, keep it simple and short. Just give
out the basic information avoiding any complications. Below the Body of the Ad,
you could see a Like button that will help in making the Ad more
compelling when one of your friends clicks on it.
Well, that’s it about the physical layout of the Ad. But there’s much to
do when targeting your Ad to the right audience. We could target the Ad according
to the Location, Age, Gender, Precise Interests, Relationship
status, Language, Education, Workplace and Connections. These targeting options make it possible to focus on or target the
people most likely to be interested in the product, among the billions of
worldwide Facebook users. Figure.1 shows the basic targeting options while Figure.2
shows the advanced targeting options.
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| Figure 1 |
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| Figure 2 |
As soon as we tick/select a particular targeting option, Facebook automatically
calculates how many people could see the Ad at right hand side. The audience
will get narrowed each and every time you select a targeting option, but hopefully
your Ad will be more effective. Once you select which targeting options you’d like, Facebook will deliver your Ads directly to users meeting your criteria.
When it comes to payment options, you can choose between CPC
(Cost per Click) and CPM (Cost per thousand impressions). If you are mainly
interested in users who’re actually clicking through to your site or page,
you’ll probably want to go with CPC. Even this option allows you to indicate
the maximum amount you'll pay for each click. On the other hand, if you're interested in getting your brand out there and just
having your Ad seen by as many people as possible, CPM would be a good choice.
This option allows you to indicate how much you're willing to pay for 1000 people viewing your Ad.
Well, that's how actually marketers target their Ads to the
relevant audience. Remember, when you're liking something, you're obviously
giving marketers some clues about your interests which
they'll use to target the Ads. That's it for today's post.
Hope you'll find it useful :)
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