How to do a keyword research?

How an organization make use of a keyword research

In my previous blog post, I talked about SEO and how to make your website appear in top of organic search results. Well, that is only a part of SEO. The other part is PPC (Pay Per Click) or Paid Advertising. It simply means that the advertiser or the client should pay an agreed amount to the publisher (mainly a website owner) based on the clicks/views of the advertisement. Basically, the advertiser should be able to create an effective advertisement to be appeared on webpages based on the keyword research. Google Adwords is one such tool that allows you to do an effective keyword research plus create advertisements. Search marketing is now has a growing trend in developing countries and many business organizations could get the benefit out of it.

So let’s see how an online clothing shop, “Kelly Felder - online store” could be benefited by running a keyword search. As I mentioned above, this could be easily done through Google Adwords.

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• First, in order to find Keywords, you should create a Google account.

• Then you have to create an Adword account by clicking the following link http://www.google.com/adwords/.

• In “word or Phrase” tab, type your desired keyword. In my case, since I'm conducting a keyword research for Kelly Felder Online Store, I typed “online clothing shops Sri Lanka”. Basically I needed to find out how what are words or phrases used by majority when searching for online clothing shops.

• Then the following results appeared. Since we don’t need all the keywords, I only selected 12. Then we could copy it to a excel spreadsheet for your convenience. Trust me, it’ll be really helpful when creating Advertisements.

• Then go to “Campaigns” and click “New Campaign” to create the PPC advertisements to appear in Search feeds. You could select any option according to your need.

• After that, you could add a campaign name, locations, budget etc and click on “Save and continue” at the end.

• Now, it’s time to create the content of the advertisement. You could see 5 separate lines to insert headline of the ad, descriptions and URLs. I added following details for Kelly Felder.

• You could also add keywords from the excel spreadsheet you prepared before. Then after filling the required information, click to bill the amount.

Well, that’s how you could create an ad by doing a keyword research. Actually online business owners could get a lot out PPC advertisements. One of the major advantages of pay per click advertising is that you don’t have to make any changes in your web pages just to rank high on the search engines. Kelly Felder online store is popular in overseas as well. Therefore, having ads in Google would be very helpful.

Another advantage of pay per click advertising is that the process you will have to go through is so simple. As I mentioned the important steps above, any organization could reap the harvest soon from their businesses. And you will just have to pay a fee and instantly your advertisements are up and running. Yes, it’s that simple. And further, you’re only paying for “Actual Visitors”. This could even control the cost of advertising since you’re only paying for the visitors who’re actually interested in products and services.

Well, PPC is truly a good strategy to reach your genuine customers but it takes experience and time to be successful. So, that’s it for today’s post. Hope you find this helpful. Please feel free to leave a comment.